magazine institution

To create a successful magazine it needs to be supported by a media institution to produce and distribute copies on the magazine. Some institutions such as IPC Media, VMG and EMAP produce hundreds of magazines, radio shows and other types of media. I think that either VMG or BMG would be great institutions to support my magazine; this is because they produce magazines such as Marie Clare, NME, Look and Heat in which some will have similarities to my magazine as some of these magazines are mostly targeted towards females as is mine. If I were to produce and sell my magazine, I would probably like to work with VMG, as this institution focuses on the magazine vibe which is my main influence. Working with them would maybe allow me to encourage Vibe readers to buy my magazine. Vibe magazine i'd say would be the biggest competition in the magazine business so if I worked with the same institute as them, I would be able to target the audience i want to straight away.